Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure.

Senior Account-Based Marketing Manager

MarketingMarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

145 days ago

Salary

$110.4K - $174.4K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals. • Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod). • Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to drive generate pipeline. • Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging. • Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders. • Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging. • Assist in optimizing ABM budget to ensure maximum ROI.

Job Requirements

4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
Dedicated experience executing high-impact, high-touch ABM campaigns
Comfort using first and third-party intent data to inform account strategies
Strong analytical skills and comfort monitoring and reporting on performance metrics
Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
Highly collaborative, effective communication skills, and the ability to translate insights into action