• Grow and protect brand volume, share, and profitability by executing impactful headquarter and retail selling strategies. • Strengthen customer relationships by personally engaging decision‑makers across headquarter, supervisory, and operational levels. • Leverage data, market insights, and trade‑marketing funds to build persuasive selling stories and deliver winning customer programs. • Drive efficient revenue growth by managing expenditures, maximizing brokerage and commissions, and operating within corporate budget expectations. • Lead analytics and measurement initiatives that simplify complex data into clear, compelling insights that guide future strategy. • Ensure a superior in‑store presence for assigned brands and partner with Retail Sales Managers on selling drives, product introductions, and promotional initiatives. • Develop customer business plans aligned with principal priorities while proactively communicating performance, opportunities, and needs. • Utilize digital tools and retail communication platforms (including RW3) to track distribution, manage pricing reviews, and execute customer plans. • Collaborate across Marketing, Technology, Administration, and Business Management to deliver principal and company objectives. • Provide regular feedback on program effectiveness and contribute ideas that strengthen organizational capacity and customer value. • Lead, mentor, and support direct reports (where applicable), including coaching, performance reviews, and professional development. • Stay current on market activity, competitive insights, and customer strategies to ensure our clients maintain a winning edge. • Support special projects and additional assignments as needed to advance team and client priorities. • Travel 50 weeks out of the year to GA, TN, and the Carolinas.