• Act as the voice of the market in product development, ensuring roadmap decisions are informed by customer needs, competitor moves, and industry shifts. • Build a systematic insights function: buyer research, win/loss, partner feedback, analyst relations, and market sizing. • Collaborate with Product to prioritize roadmap based on growth opportunities and competitive differentiation. • Own global positioning, messaging, and value propositions across all Deel products and partner offerings. • Drive pricing and packaging strategy in partnership with Product and Revenue teams. • Segment markets and buyers, identifying where Deel should double down and where to pull back. • Lead GTM strategy for new launches and cross-product solutions. • Build frameworks for tiered launches and ensure tight integration with demand gen, regional marketing, and sales. • Partner with RevOps to ensure launch and adoption metrics are tracked and tied to revenue outcomes. • Create world-class enablement programs for sales, SDRs, and partners that go beyond product training to include market context, competitive intelligence, and objection handling. • Drive thought leadership content, customer stories, and use cases that elevate Deel’s category leadership. • Build and scale a Product Marketing org that mirrors a Product org: PMMs owning specific lines of business, accountable for both roadmap influence and GTM success. • Mentor a global team of product marketers, fostering cross-functional collaboration and data-driven decision-making. • Represent Product Marketing at the exec table as a strategic voice in overall company direction.