• Develop and refine product positioning, messaging frameworks, and value propositions for Casepoint’s legal and compliance technology solutions • Craft compelling narratives that translate technical capabilities into business outcomes for legal departments, compliance teams, and government agencies • Conduct competitive analysis and maintain competitive intelligence to inform positioning and enable sales • Partner with product management to influence product roadmap based on market insights and customer feedback • Lead/support product launches and feature releases from strategy through execution, coordinating across product, sales, marketing, and customer success teams • Develop compelling positioning and messaging that resonates with our target audiences and differentiates us from competitors • Create and present sales enablement materials including pitch decks, battlecards, demo scripts, ROI calculators, and case studies • Build and maintain a library of customer-facing content including solution briefs, white papers, and web content • Conduct market research, customer interviews, and competitive analysis to inform product strategy and marketing tactics • Serve as the voice of the customer by conducting win/loss analysis, customer interviews, and market research • Synthesize insights from sales, customer success, and customers to inform product strategy and marketing approach • Monitor market trends, regulatory changes, and emerging opportunities in legal technology and adjacent markets • Develop deep expertise in customer personas, buying journeys, and decision criteria across corporate legal, law firms, and government segments • Craft and distribute regular product release notes to communicate proactively with customers and support product adoption • Partner with sales leadership to understand pipeline challenges and develop targeted enablement programs • Conduct training sessions for sales and partner teams on product capabilities, competitive positioning, and value selling • Support strategic deals by developing custom presentations, ROI analyses, and competitive positioning • Gather and act on feedback from sales to continuously improve messaging and sales tools • Collaborate with demand generation and content teams to support marketing campaigns, webinars, and events with product-focused content • Partner with demand generation to provide feedback on campaign strategies that align with buyer journeys • Collaborate with customer marketing to develop case studies, testimonials, and reference programs • Coordinate with content marketing to ensure consistent messaging and tailored value propositions are communicated across all channels • Work closely with product management, sales, customer success, and account management teams to ensure market insights inform product development