FloQast delivers workflow automation created by accountants for accountants.

Account-Based Marketing Manager

MarketingMarketingFull TimeRemoteTeam 501-1,000Since 2013H1B SponsorCompany Site LinkedIn

Location

United States

Posted

131 days ago

Salary

$91K - $137K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Drive the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships. • Collaborate closely with Account Executives, BDRs, Customer Success, and Marketing teams to create personalized, targeted, and high-impact campaigns. • Own the strategy and execution of account-based programs across various marketing channels to deliver meaningful engagement, pipeline, and revenue. • Lead campaign orchestration in Demandbase, ensuring execution and accurate measurement. • Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and improve key metrics. • Manage ABM technology partnerships, evaluating and implementing tools for targeting and reporting. • Work with Brand and Product Marketing teams to develop tailored messaging and assets.

Job Requirements

5+ years of B2B marketing experience, preferably in SaaS or technology industries.
2+ years of Account-Based Marketing experience, with hands-on ownership of Demandbase or 6sense required.
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact.
Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
Experience managing multi-channel campaigns across paid media, email, social, and events.
Analytical mindset with the ability to interpret data, derive insights, and present findings to cross-functional teams.
Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals.
Excellent project management and organizational skills.
Comfortable managing multiple initiatives simultaneously.
Familiarity with Salesforce and HubSpot preferred.