• Design content marketing strategies and set short-term goals for marketing objectives • Write and edit marketing materials, including but not limited to campaign emails, event brochures and flyers, webpages, news releases, social media posts • Undertake content marketing initiatives to achieve business targets • Collaborate with the design and R&D teams to produce high-quality content • Optimize content considering SEO and Google Analytics • Share content through various channels, ensuring a strong web presence • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords • Perform ongoing keyword discovery, expansion, and optimization • Monitor and report monthly on competitor marketing activities, analyzing and summarizing data and trends • Conduct market research to identify new opportunities and stay up-to-date with industry trends • Create and update marketing campaigns in Salesforce – tracking campaign results and leads • Attend and support the planning and execution of events, webinars, and trade shows to promote our products and services with potential clients