• Build & lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability. • Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities. • Craft and evolve compelling messaging and positioning that clearly communicates Headway’s unique value to each of our target audiences. • Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions • Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact. • Shape and activate the Headway brand, building trust and recognition in the market.