• Own the systems and workflows behind routing, scoring, and nurturing — from lead capture through opportunity creation. • Automate lifecycle management using tools like SFDC, Customer.io, and SmartLead to ensure timely follow-up and engagement. • Maintain data integrity and enforce operational best practices across GTM systems. • Build the infrastructure that powers outbound and account-based programs for signal tracking, enrichment, and personalization. • Enable GTM to work from a unified “single pane of glass” that surfaces the highest-value accounts and next-best actions. • Partner with GTM to continuously optimize campaign logic, outreach workflows, and automation pipelines. • Build and mentor a small but high-impact RevOps & GTM Engineering team. • Collaborate closely with Sales, Marketing, and Product Growth leaders to ensure alignment on goals, data, and execution. • Drive operational excellence and clarity across GTM squads.