• Own the martech stack: Administer and optimize HubSpot, Clay, and other core tools. Evaluate, select, and implement new technologies as needs evolve. • Build and maintain attribution models: Design multi-touch attribution frameworks and dashboards that track marketing's influence across long sales cycles. • Operationalize ABM infrastructure: Partner with Demand Gen to create TAM lists, build processes for identifying new ICP accounts, and support account-based campaigns. • Ensure campaign excellence: Own UTM frameworks, tracking templates, and campaign setup to maintain consistency and measurement across all channels. • Maintain data governance: Monitor database health, manage segmentation and deduplication, and ensure GDPR/CCPA compliance. Work with Finance and Legal on privacy policies and cookie banners. • Track budget and ROI: Partner with Finance and Marketing leadership to connect spend to outcomes and provide clear ROI reporting on all programs. • Build lead scoring, enrichment, and lifecycle operations: Evolve our basic lead scoring into a sophisticated model. Own enrichment workflows, ensuring fit, intent, and engagement data surface the right accounts at the right time. Support backend operations for lifecycle marketing.