• Manage and maintain relationships with Total Wine and other premium off-premise accounts • Ensure consistent sell-through and brand visibility at point-of-sale • Provide ongoing account support, ensuring strong execution and follow-through • Plan and execute in-store tastings, promotions, and activations to drive consumer engagement • Collaborate with store teams to maximize brand presence and shopper conversion • Deliver against agreed sales targets and KPIs • Provide regular reporting on account performance, activation results, and market feedback • Partner with marketing on promotional campaigns and activations • Share insights from activations and account performance to inform broader marketing and sales strategy