• Define and execute the growth strategy for sneakers within the platform • Own category-level performance across supply, engagement, and revenue • Establish quarterly goals, leading indicators, and operating rhythms • Maintain deep, current knowledge of sneaker culture, including: • Key sellers, creators, collectors, and resellers • Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.) • Drops, releases, brand dynamics, and cultural moments • Pricing dynamics, liquidity, and resale economics • Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions • Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators • Personally recruit and onboard flagship sellers who set the tone for the platform • Develop seller strategies that balance credibility, storytelling, and commerce • Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion • Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback • Work closely with Account & Partnerships Managers to scale seller acquisition and support • Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers • Provide clear, actionable insights from the market to influence roadmap prioritization • Document learnings, frameworks, and best practices that can be reused across future categories • Help define what “great” looks like for category ownership at StockX • Support hiring and onboarding as the sneaker category team grows