• Design and manage comprehensive marketing dashboards and reports to monitor KPIs such as ROI, customer acquisition cost (CAC), lead conversion, pipeline contribution, and campaign performance. • Provide actionable insights through in-depth analysis of campaign performance, identifying trends, areas of improvement, and opportunities for growth. • Support leadership with regular reporting and strategic insights to guide marketing investments and decisions. • Own and optimize the marketing technology stack (e.g., Salesforce, Hubspot, marketing automation tools, attribution platforms, data visualization tools). • Ensure data integration between marketing systems and other business platforms (e.g., Salesforce, HubSpot, Google Analytics, LinkedIn). • Evaluate and recommend new tools and technologies that will enhance marketing effectiveness and operational efficiency. • Lead the development, implementation, and optimization of marketing processes and workflows to drive efficiency across the marketing function, including account-based experience (ABX). • Partner with cross-functional teams (Sales, Finance, Product, and Customer Success) to ensure seamless execution of marketing initiatives. • Implement automation strategies to streamline marketing operations and campaign execution. • Oversee marketing budget allocation, forecasting, and expense tracking. • Collaborate with finance to ensure accurate reporting of marketing spend, including return on investment (ROI) analysis. • Drive process improvements related to budget planning, tracking, and reporting. • Oversee lead scoring, routing, and data hygiene processes in coordination with Sales Operations. • Ensure the marketing database is accurate, up to date, and effectively segmented for targeting and nurturing efforts. • Drive strategies for improving lead quality and conversion through analytics and collaboration with demand generation teams. • Provide training and support to the marketing team on data literacy, reporting, and best practices in using marketing tools. • Foster a data-driven culture within the marketing organization.