• Develop and execute integrated marketing campaigns for direct business channels that drive traffic, engagement, and conversions through youngspecialties.com and inside sales. • Partner with Product Management to define target audiences, offers, and content strategies for priority categories, with a particular focus on new to the world dental products and existing orthodontic product lines. • Manage campaign workflows in HubSpot, including segmentation, lead nurturing, and automated email journeys that improve retention and repeat purchase. • Monitor campaign performance daily using HubSpot, GA4, and BI dashboards to evaluate ROI and conversion rates. • Use data insights to refine campaigns, messaging, and customer journeys, continuously improving efficiency and outcomes. • Work with E-Commerce and Marketing Operations to ensure product data, site content, and promotional messaging are accurate and optimized for digital performance. • Conduct A/B testing on offers, landing pages, and creative to drive continuous improvement. • Partner with Inside Sales to coordinate marketing campaigns that generate and nurture leads for phone and email follow-up. • Collaborate with the Professional Relations team to integrate educational content and KOL influence into direct marketing programs. • Support the Director of Marketing in developing annual marketing calendars, forecasting, and performance reviews. • Contribute to cross-channel alignment so that direct marketing complements dealer and CE-driven initiatives.