• Develop and implement scalable audience and solution marketing, using data-driven insights to tailor messaging and engagement strategies. • Partner directly with regional sales leadership to understand and activate opportunistic campaigns. • Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends. • Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies. • Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences. • Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, content personalization and other channels most relevant to your target audience. • Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences. • Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation. • Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies. • Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale. • Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution. • Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts. • Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities. • Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives. • Drive success metrics, including account engagement, pipeline acceleration, and revenue influence. • Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.