• Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities. • Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization. • Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences. • Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership). • Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials. • Identify and activate new partner opportunities in alignment with ELS growth strategies. • Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution. • Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners. • Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach. • Manage partner marketing budgets, ensuring efficient allocation and optimization. • Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners. • Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting. • Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics). • Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment. • Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.