Acuity, Inc.

Evolve. Enable. Automate.

Senior Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2002H1B No SponsorCompany SiteLinkedIn

Location

New Jersey

Posted

34 days ago

Salary

$155K - $166K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Define and execute comprehensive GTM strategies for new products, features, and releases. • Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption. • Develop differentiated messaging and value propositions that resonate with technical and business audiences. • Ensure consistency across all channels and campaigns. • Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement. • Own development of buyer and user personas, buyer journeys, and competitive intelligence. • Serve as the internal authority on market trends, customer challenges, and competitive positioning. • Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles. • Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact. • Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies.

Job Requirements

  • Minimum 8 years of B2B marketing experience, including at least 3–5 years in product marketing for SaaS solutions.
  • Proven success in developing GTM strategies and driving measurable business outcomes.
  • Deep understanding of B2B SaaS sales cycles, enterprise buying behavior, and product marketing best practices.
  • Strong analytical skills with ability to translate data into actionable insights.
  • Exceptional written and verbal communication and presentation skills.
  • Ability to speak-up and know when to influence and drive important changes.
  • Passion for knowing your market and translating that expertise to actionable go-to-market plans.
  • The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
  • Comfortable managing multiple priorities in a dynamic, fast-paced environment.
  • Highly collaborative, resourceful and detail-oriented.
  • Creative thinker and problem solver.
  • Data-driven, focused on reporting and measurement.
  • Ability to take initiative and work independently.
  • Bachelor’s degree in Marketing, Business, or related field referred (MBA a plus).

Benefits

  • Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
  • Save for your future with our 401K plan that matches your contributions.
  • Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
  • Own a piece of the company with our #Allin Shares Program.
  • Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
  • Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
  • Take a break from work with our unlimited PTO policy to refresh and recharge.
  • Earn extra cash by referring qualified candidates to join our team.
  • Access professional and personal support through our employee assistance program.
  • Work from anywhere with our remote work environment that fosters collaboration and creativity.

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