Human Interest

Affordable, full-service 401(k) plans for SMBs.

Senior Product Marketing Manager – GTM Readiness

Product MarketingProduct MarketingFull TimeRemoteTeam 501-1,000Since 2015H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

34 days ago

Salary

$155K - $165K / year

Bachelor Degree7 yrs expEnglishGo

Job Description

• Own the GTM Operating System: Architect and lead the end-to-end go-to-market process, transforming raw product features into coordinated, high-impact market launches • Embed with Product Squads: Serve as the primary marketing liaison within product development cycles to gain early roadmap visibility and eliminate "last-minute" launch surprises • Negotiate Roadmap Readiness: Use your influence to align product ship dates with organizational readiness, ensuring Enablement and Training teams have sufficient lead time to certify stakeholders • Orchestrate Cross-Functional Tiger Teams: Lead regular syncs between Product, Content, and Enablement to ensure messaging is locked, assets are built, and the field is prepared long before "Go-Live." • Draft the Launch Blueprint: Develop comprehensive project plans and readiness checklists that track every dependency, from technical beta testing to internal sales certification • Translate Product Value: Partner with Content teams to turn technical specifications into compelling, customer-centric narratives that drive adoption and competitive differentiation • Audit Stakeholder Readiness: Act as the final "gatekeeper" for launches, verifying that Sales, Support, and Customer Success teams have the knowledge and tools required to support new releases • Measure Launch Velocity: Track and report on the effectiveness of launch initiatives, using data to refine our GTM playbook and improve time-to-market efficiency • Other duties as assigned.

Job Requirements

  • 7-10 years of product marketing or product management experience
  • Experience with Google suite of products
  • Mastery of complex project management tools and methodologies, with the ability to manage multiple launch tiers and shifting dependencies simultaneously
  • Ability to understand deep technical product features
  • Proven ability to work autonomously and collaboratively, managing deadlines and prioritizing tasks with a high degree of ownership and self-sufficiency
  • GTM Framework Proficiency: Expert-level mastery of product marketing frameworks (e.g., Pragmatic Institute, SiriusDecisions, or similar) to categorize launch tiers and define commercial readiness
  • Experience in a regulated industry like finance or fintech, demonstrating a foundational knowledge of compliance requirements and the ability to navigate them effectively
  • Familiarity with 401(k) and/or financial services products
  • Bachelor’s degree in Business, Marketing, or a related field
  • Experience at a fast-paced, high-growth startup/SaaS company
  • Familiarity with 401(k) and/or financial services products.

Benefits

  • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Competitive time off and parental leave
  • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
  • Lyra: Enhanced Mental Health Support for Employees and dependents
  • Carrot: Fertility healthcare and family forming benefits
  • Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
  • Monthly work-from-home stipend; quarterly lifestyle stipend
  • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.

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