A better cancer journey for all.

Director, B2B Marketing

MarketingMarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

101 days ago

Salary

$178.5K - $210K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Thyme Care’s growth depends on understanding and designing for the people who decide whether to partner with us. • Oversee the full B2B Marketing function, including Product Marketing, Growth Marketing, and Content and Events. • Ensure audience insights, brand storytelling, and market activation work together to build awareness, strengthen relationships, and drive demand across our partner ecosystem. • Lead a team to synthesize market feedback and understand business buyers. • Develop and execute channel, segment, and event strategies. • Shape a thought leadership platform that elevates Thyme Care’s voice in oncology care. • Design a digital approach to reach priority audiences.

Job Requirements

10+ years of experience in marketing, with a focus on B2B audiences.
5+ years of healthcare experience in health plans or B2B2C virtual care/digital health. Oncology experience is a significant plus.
2+ years experience engaging directly with customers through sales, product demos, or account management.
Demonstrated experience in buyer research and insights, messaging and positioning, go-to-market planning, and content and demand marketing.
A successful track record of developing competitive, insight-driven stories that differentiate complex solutions.
Strong ability to translate technical or clinical concepts into clear, compelling narratives and content, including presentations, product guides, web content, and white papers.
Proven ability to lead cross-functional collaboration and drive alignment across product, clinical, and commercial teams.
Experience developing and measuring multi-channel marketing campaigns and customer segment strategies.
Leadership experience guiding teams through strategic and planning exercises.
Strong command of KPI development and performance tracking to connect marketing execution to business results.
Comfort working in a high-growth, fast-paced environment with shifting priorities and multiple stakeholders.