• Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns, fostering growth and accountability • Expand and scale the team over time to meet international growth needs • Build a strong, collaborative team culture that balances regional independence with shared global frameworks • Provide coaching on campaign strategy, execution, and measurement to strengthen team capabilities • Define and lead the international integrated marketing strategy with a focus on scalable frameworks, infrastructure, and repeatable processes • Oversee expansion efforts into high-growth LATAM and APAC markets while ensuring continued support for established EMEA partners • Identify new market opportunities and design tailored campaign strategies to accelerate adoption and revenue growth • Establish structured processes for campaign development, execution, and reporting across regions • Oversee development of co-branded, full-funnel campaigns with reseller partners, enabling scalable lead generation and nurturing strategies • Support optimization of partner-led events and digital campaigns, ensuring alignment with regional growth goals • Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network to drive cohesive and effective international campaigns • Guide your team in collaborating with content marketing, creative, and operations teams to tailor campaigns for market needs • Align marketing initiatives with sales and revenue objectives across international regions • Define clear metrics for campaign performance and ensure consistent reporting against international revenue growth goals • Evaluate campaign effectiveness across markets and regularly recommend improvements to optimize process, impact, and scalability • Present insights and recommendations to marketing leadership • Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA • Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies • Occasional travel required to represent Articulate at international partner events and support partner-led marketing initiatives