• Own and oversee all specialty service programs across the organization. • Set and manage annual revenue, profit, and growth targets. • Build and maintain ROI models, dashboards, and reporting for digital optometry and dry eye services. • Collaborate with Finance and Supply Chain to manage pricing, vendor rebates, and profitability tracking. • Standardize processes across digital optometry locations, dry eye clinics, and future specialty service lines. • Monitor scheduling accuracy, exam coding, capture rates, referral outcomes, and treatment plan conversions. • Improve utilization of specialty equipment (e.g., LipiFlow, IPL, diagnostic technologies). • Ensure General Managers and field teams receive proper training and adhere to organizational policies. • Lead implementation of company-wide selling strategies within specialty service locations. • Ensure consistent delivery of exceptional patient experiences and specialty brand standards. • Establish staffing and performance benchmarks for specialty offices. • Conduct weekly 1:1 meetings with the Director of Operations, Sr. VP of Optometry, RDLs, RDs, and other leaders as needed. • Partner with RDLs and ODs to refine treatment protocols and patient care pathways. • Review clinical outcomes and drive improvement strategies. • Collaborate with Marketing on patient education initiatives and specialty service awareness campaigns. • Provide active coaching to General Managers, District Managers, Regional Directors, and Regional Doctor Leaders. • Support development of local specialty teams in a collaborative, inclusive environment. • Oversee continuing education initiatives within specialty offices. • Partner with Learning & Development to create and refine training resources and tools. • Lead, mentor, and develop specialty service managers. • Coordinate specialty training for GMs, ODs, and technicians using internal Subject Matter Experts.