• Develop and own the TikTok Shop strategy, roadmap, and P&L • Build scalable creator acquisition, onboarding, and enablement systems • Create a multi-lane ecosystem of emerging creators, consistent performers, and top-tier partners • Drive repeat posting and creator retention through community, incentives, and structured programs • Lead creative frameworks, scripts, briefs, and high-performing content systems • Manage partnerships with high-impact creators and potential retainers • Build the internal team and infrastructure to support rapid, sustained growth • Collaborate cross-functionally with Growth, Creative, E-commerce, Amazon, Retail & Ops