• Meet and exceed annual bookings targets based on a geographically assigned territory, including the development of large, existing, strategic accounts and discovery of new prospect accounts • Manage the entire sales cycle from initial lead to deal closing to repeat purchasing • Create detailed business plans to facilitate the attainment of goals and quotas • Be the spearhead of communicating our value proposition to potential customers in the academic and commercial sectors of the industry • Uncover customer needs and ensure we provide the necessary products, tools and technical resources to help them achieve their ambitious goals and ensure our ongoing competitiveness • Coordinate with various internal teams on complex customer tenders, bids, and other agreements • Leverage go-to-market resources (i.e. solution engineers, marketing, professional material, evaluation program, etc.) effectively and efficiently to maximize customer satisfaction and repeat business • Maintain an accurate and up to date view of all leads and opportunities under your ownership; provide reports as needed