• Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets. • Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals. • Develop messaging and offers tailored to key personas and verticals. • Own campaign lifecycle: planning, launch, optimization, and reporting. • Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail. • Leverage account-based marketing approaches to engage high-value target accounts. • Manage relationships with vendors, agencies, and marketing technology platforms. • Define campaign KPIs and report on pipeline, conversion, and ROI. • Apply data-driven insights to continuously optimize campaign performance. • Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health. • Other duties as assigned.