• Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation. • Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility. • Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans. • Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. • Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM. • Participates in and leads cross-functional initiatives that support Product Development goals. • Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. • Develops competitive intelligence tools to assess product positioning in the market. • Integrates multiple complex business cases into a cohesive product portfolio strategy.