• Drive growth of our instrument service portfolio across CROs, pharmaceutical organizations, and large reference labs. • Identify, pursue, and close new business opportunities. • Develop and execute strategic sales plans to expand market share and build a sustainable pipeline. • Leverage your existing network to generate leads, build trust, and convert prospects into long-term clients. • Manage CRM activity using company SOPs. • Build a strong referral network via cold outreach, B2B strategies, conferences, and relationship-driven business development. • Cultivate strong relationships with current clients, partners, and internal teams through proactive communication. • Deliver persuasive presentations, sales pitches, product updates, and data-driven reports. • Attend team meetings and facilitate communication between customers and technical staff. • Work with internal teams to create accurate Statements of Work. • Negotiate service agreements and maintain a high standard of customer satisfaction. • Travel to client sites and conferences as needed.