• Own the build, execution, analysis, and optimization of a variety of demand-generating campaigns (e.g., webinars, LinkedIn Live series, content syndication programs, custom content initiatives) • Collaborate with leadership and other stakeholders to build and maintain our dynamic marketing campaign calendar. • Drive alignment within marketing operations to create and maintain robust HubSpot and Salesforce campaigns, to ensure optimal closed-loop attribution and reporting. • Ensure sales teams have full visibility into campaign strategy, context, and intent, enabling them to effectively engage and convert downstream leads. • Manage our paid media initiatives across Google, LinkedIn, Reddit, YouTube, and more, collaborating with our agency, designer, and other stakeholders as needed. • Analyze and monitor campaign performance, adjusting strategies to maximize ROI, performance, user behavior, and conversion metrics. • Create, maintain, and own a global calendar of all marketing-issued email initiatives to ensure balanced scheduling, consistent messaging, optimized performance, and regulatory compliance. • Drive the execution and management of all marketing-issued emails, from template and creative design to copy creation to audience selection, testing, and analysis. • Manage Striim’s robust lead nurturing engine from concept to completion, paying close attention to metrics and trends, optimizing as needed. • Identify and develop scalable engagement opportunities with key accounts across personalized, segment-based, and broad-reach initiatives.