• Maintain in-depth knowledge of real-world data and evidence and outcomes research best-practices • Actively prospect and leverage potential new business opportunities • Cultivate strong, long-term relationships with key decision-makers and develop deep knowledge of the customer organization • Actively network in the industry to establish relationships and to identify potential opportunities • Aggressively pursue awareness of competitive activities, positioning and pricing, which includes specific reasons for awards and non-awards • Continuously monitor status of leads and opportunities to ensure a pipeline of opportunities is maintained • Analyze potential opportunities and develop sales strategies for each customer account • Ensure an appropriate strategy/solution is proposed to the customer. Monitor actions and results against plans • Plan and coordinate all customer sales activities, including leading customer meetings, developing presentations, and writing proposals • Establish brand recognition; communicate with internal Project Managers to assess overall level of customer satisfaction and progress of projects • Handle follow-up related to the sale and drive completion of contractual documents • Utilize CRM to establish reports and dashboards to analyze business development and sales activities and track progress • Maintain high visibility within customer organization • Share best practices with other business development peers to promote successful sales behavior • Collaborate with others throughout the company to develop the necessary sales strategies where appropriate