• Develop and execute independent lead generation strategies, utilizing research techniques to identify high-value prospects; maintaining strong collaboration with the Marketing team to leverage targeted campaigns and optimize lead flow • Responsible for lead generation and qualification for all platforms – Chromium, Visium, and Xenium. • Track, report on, and participate in cross-functional initiatives aimed at driving revenue growth • Foster strong working relationships and execute clear process flows for handoffs with cross-functional departments (e.g., Marketing, Product Management) to develop and execute territory-specific sales plans • Support the broader Commercial organization to improve the sales cycle time. • Responsible for updating the CRM system to reflect accurate opportunities and pipeline.