• Develop and implement regional sales strategies and action plans to achieve sales targets. • Set, monitor, and manage sales quotas and performance for individual representatives and the region as a whole. • Recruit, train, mentor, and motivate a team of sales representatives to maximize their performance. • Analyze sales data, market trends, and competitor activities to identify new opportunities and challenges. • Manage the regional sales budget, including forecasting and reporting on sales activity. • Maintain and build relationships with key clients to ensure customer satisfaction and retention. • Work closely with other departments, such as marketing and product development, to align regional goals with company objectives. • Report on regional sales performance to senior management, such as directors or vice presidents.