• Implement a culture-first social programming approach that makes our brand the most talked-about dog brand online. • Move quickly to spot and create real-time content opportunities. • Establish clear creative principles that differentiate how we show up. • Concept, shoot, and edit content for TikTok, Instagram, and YouTube, everything from educational storytelling to community spotlights to brand campaigns. • Partner with creative collaborators, influencers, photographers, and brand friends to produce content that lives beyond the scroll. • Collaborate cross-functionally with Brand, Partnerships, and Product to ensure creative cohesion and cultural relevance. • Analyze performance and audience insights to continuously refine our voice, pacing, and approach