• Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines. • Directing an agency that partially assists with corporate content calendaring and posting. • Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns. • Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations. • Conducting routine social listening, community management, and reporting activities. • Developing and executing a plan for social media engagement of C-suite executives and board members. • Supporting social media influencer outreach, content planning, and activation support. • Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events. • Consulting with, advising, coordinating, and helping train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content. • Managing high-visibility social marketing campaigns, including any agency relationship management and contract management needed. • Creating and maintaining cross-functional relationships with chapter counterparts and internal colleagues at the National Office. • Performing other job-related duties, as assigned.