• Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion. • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers. • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics. • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel. • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG. • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives. • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant. • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention. • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting. • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition. • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell. • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement. • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset. • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results. • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth. • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions.