• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools