• Lead the ongoing integration and system optimization of Salesforce Marketing Cloud , with Salesforce Sales Cloud systems expertise • Mentor and guide the marketing operations team • Ownership of marketing reporting – collaborating with stakeholders across the business to collate data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance • Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base • Lead the assessment and on-going training to improve overall system use and proficiency • Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Commerce Tools, and Pearson VUE • Ownership of the ISC2 email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience • Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting • Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences • Oversee the marketing customization process, including the development of dynamic list and content • Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns • Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss • Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies – Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts