• Architect and optimize the marketing technology ecosystem that drives revenue growth • Build seamless integrations between Marketo, Salesforce, and ABX platform (6sense) • Create data architectures for sophisticated measurement and automation • Develop attribution models and measurement frameworks • Enhance ABX strategies through improved data integration and account insights • Create executive dashboards and conduct analyses on funnel performance • Build predictive models for lead scoring and account prioritization • Establish data governance frameworks for accuracy across all systems • Partner with Strategic Finance on pipeline forecasting • Lead technology evaluation and implementation • Manage vendor relationships • Develop comprehensive documentation for self-service analytics • Train and enable teams on marketing technology platforms and best practices