• Create and execute the North America marketing plan to complement central activations and help maximize loyalty and sales of the Tobii Dynavox portfolio. • Liaise with local sales teams to develop local marketing activities and ensure zone initiatives align with local business needs. • Manage, plan and produce content across digital channels, including website, local social media channels, and email communications. • Support community management across our social media platforms, building engagement and strengthening relationships with target audiences. • Coordinate and manage the assigned go-to-market marketing activities. • Assist in the development and distribution of central marketing and communications, ensuring accurate localization of content to meet U.S. and Canadian contexts. • Lead local projects and oversee central ones, managing timelines and keeping stakeholders informed.