• Develop and Execute Campaigns: Plan, launch, and optimize multi-channel marketing campaigns across email, social media, content, and digital ads to drive lead generation and brand awareness. • Content Strategy and Creation: Collaborate with internal stakeholders to craft compelling content (blogs, case studies, emails) that engages target audiences in both the government and commercial markets. • Grow Social Media Presence: Build company and product awareness on social channels. Work with leadership to build their profiles and amplify thought leadership content they’re creating. • Implement Marketing Automation: (Hubspot) Leverage Hubspot to create nurture campaigns for new leads. • Manage Events & Webinars: Plan, coordinate, and execute events and webinars to engage prospects and customers, supporting the overall marketing funnel.