• Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources • Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning • Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach • In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content • Track parent community engagement metrics with the web page, content and live events to inform future strategy • Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country • Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families’ pain points, needs and wants • Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment • Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture • In partnership with the Product team, surface recommendations and insights from the parent community to inform product roadmap and future solutions • Implement BigFuture partnerships with parent-focused organizations to generate and promote content to build awareness and grow reach • Identify and implement new strategies to reach and engage parents where they are to boost awareness of BigFuture with the audience • Develop flyers, slide presentations, infographics and other assets to inform and inspire parents and caregivers about the value of BigFuture • Partner with Engagement and Reach to implement strategies to increase parent traffic and enrollment via channels including email, paid media and organic social