• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.