• Build the core analytics practices, tools, and standards that will scale with the company. • Serve as the embedded data partner for Acquisition and Activation, owning measurement, experimentation, and funnel analysis. • Design and analyze experiments, then communicate results in clear, actionable summaries for Product, Growth, and Finance. • Define key product and growth metrics and build dashboards that connect performance to ARR, activation, and ROI. • Partner with Data Platform and Engineering to ensure tracking accuracy and strong data pipelines across Heap, BigQuery, and Omni. • Conduct deep-dive analysis on user behavior and conversion trends to identify growth opportunities and quantify revenue and efficiency impact. • Contribute to company-wide experimentation frameworks, documentation, and decision-making processes.