DeepIntent
Innovating at the heart of healthcare and advertising
Director, Audience & Data Partnerships
Location
New York
Posted
30 days ago
Salary
$160K - $180K / year
8 yrs expEnglish
Job Description
• Ensure DeepIntent clients have access to the audiences and data required to power top-performing campaigns
• Expand and enhance partner capabilities available across the DeepIntent platform
• Drive growth, utilization, and monetization of audiences company-wide
• Drive revenue and growth across DeepIntents portfolio of platform offerings, including first and third party audiences
• Operationalize audience strategy through joint business planning, including growth targets and enablement roadmaps
• Lead strategic expansion of the Audience Marketplace
• Develop and execute growth strategies in partnership with SVP of Data/Platform partnerships, Product, Engineering, GTM and sales teams
• Serve as the commercial and business relationship lead for operationalized audience and prepared data partners, including Real World Health Data and non-health datasets (Consumer, TV, and beyond)
• Source, evaluate, and prioritize new data partners based on client demand, strategic value, and technical fit
• Lead commercial negotiations and contracting aligned to product roadmap priorities
• Manage inbound partner opportunities from internal and external stakeholders
• Partner with Sales and Client Services to troubleshoot and resolve deal-level issues
• Lead monthly and quarterly partner reviews focused on performance, optimization, and growth opportunities
• Report on performance delivering data-driven recommendations in collaboration with Business Intelligence and Platform Operations
• Maintain disciplined pipeline management and prioritization across all audience and data partnerships
• Provide regular business development updates and strategic alignment with the SVP, Data /Platform Partnerships
• Work closely across Business Development teams to maximize partner relationships and optimize platform offerings
• Partner with Product Marketing on joint marketing initiatives, PR announcements, and partner training
• Serve as subject matter expert on audience and data partnerships
• Collaborate cross-functionally with Product, Data Science, Legal, Finance, and Sales to ensure alignment with roadmap and go-to-market priorities
Job Requirements
- 8+ years of experience in ad tech, healthcare data, audience partnerships, or data monetization
- Proven track record of driving partner-enabled revenue, margin expansion, and sustainable growth
- Strong commercial acumen with experience negotiating and managing complex data partnerships
- Deep understanding of audience strategy, healthcare data ecosystems, and both health and non-health data sources
- Highly collaborative and analytical, with the ability to operate effectively across cross-functional teams
- Passionate about building scalable, high-performing audience solutions that deliver measurable client value
- Highly collaborative and team-oriented, with a reputation for building trusted relationships internally and externally
Benefits
- Competitive base salary plus performance based bonus or commission
- Comprehensive medical, dental, and vision insurance
- 401K match program
- Unlimited PTO policy and paid holidays
- Remote friendly culture with flexible work options
- Career development and advanced education support
- WFH and internet stipends
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