• Serve as the primary enablement partner embedded with the sales team • Listen to calls, review deals, and support sellers in real time • Identify where deals stall, and help fix it • Turn win/loss insights into actionable improvements • Define and refine clear entrance and exit criteria for sales stages • Align pipeline stages to how buyers actually evaluate and decide - especially in security and surveillance • Improve pipeline quality, forecasting confidence, and deal flow • Partner with Sales Ops to operationalize hygiene without adding friction • Build and maintain high-impact sales assets informed by real deals • Design onboarding for new sellers as the team grows • Establish a repeatable enablement rhythm (coaching, deal reviews, certifications)