Helping companies protect their people during emergencies with fast, reliable communication and threat intelligence.

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 201-500H1B No SponsorCompany Site LinkedIn

Location

Alaska + 8 more

Posted

61 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglish

Job Description

• Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs for AlertMedia’s prospective customers. • Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team. • Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance. • You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support. • You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency. • You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration. • Build and maintain ongoing communication with the sales team. You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities. • Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities. You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs.

Job Requirements

3+ years of marketing, sales, consulting, or related experience (at a B2B SaaS company, preferably)
Hands-on experience with Marketo or a comparable marketing automation platform (required)
Working knowledge of Salesforce CRM, including campaign tracking and lead flow (required)
Experience using tools such as Litmus for email QA and deliverability (preferred)
Understanding of email compliance and deliverability best practices (CAN-SPAM, GDPR)
Experience using AI tools to improve campaign production, personalization, or testing efficiency (preferred)
Goals driven individual that will go above and beyond to ensure we meet our numbers
Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
Creative problem solver, with a track record of creating unique solutions to complex problems
Skilled project manager with the ability to prioritize and manage competing deadlines
Strong analytical skills with a keen eye for detail, and ability to make sound, data-driven decisions
Excellent communicator, with an ability to influence and compel through a confident and credible delivery
Excellent English communication skills both verbal and written

Benefits

Competitive base salary + Company-wide bonus program
Generous and flexible time and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
401K with a generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
A Best Places to Work company 10 years in a row and numerous other awards
Access to brand new downtown office with 360 views of Austin, high-tech building gym, and nearby running trails
Ongoing career development opportunities with our Learning and Development team