• Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities. Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward. You'll be responsible for tracking marketing-sourced and marketing-influenced pipeline, analyzing program effectiveness, and optimizing spend based on ROI. • Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing. Create region-specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs. Manage campaign budgets, timelines, and cross-functional collaboration to ensure programs deliver against pipeline goals. • Design and execute targeted ABM plays for strategic accounts in partnership with sales. This includes creating personalized outreach campaigns, coordinating executive engagement opportunities, developing custom content and demos, and orchestrating multi-touch programs that accelerate deal velocity. You'll track account engagement and work with sales to refine targeting and messaging based on what's working. • Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences. Manage end-to-end execution from concept to post-event follow-up, ensuring events generate qualified leads and create meaningful sales conversations. This includes our flagship annual Observe summit and regional events in SF, NYC, and other major tech hubs. • Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation. Create sales enablement materials including one-pagers, competitive battle cards, and campaign-specific talk tracks. Equip sales teams with the tools and training they need to effectively follow up on marketing-generated leads and opportunities. • Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI. Regularly report on program performance, pipeline contribution, and key insights. Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact.