• Serve as primary owner and administrator of Zoho CRM and related Zoho applications • Manage user roles, permissions, profiles, and overall system security governance • Configure and optimize modules, workflows, automations, blueprints, validation rules, and custom functions • Translate business needs into scalable CRM configurations and process improvements • Maintain and enhance integrations between Zoho and enterprise platforms (telephony, CPQ, BI, support systems, etc.) • Ensure data accuracy and integrity through audits, governance practices, and cleanup initiatives • Build and maintain dashboards, reporting, and performance analytics for leadership visibility • Lead system updates, feature rollouts, testing, and enhancement initiatives • Provide Tier 2/3 support for escalations and coordinate with Zoho Support or vendor partners • Drive adoption through user training, documentation, and best-practice development • Develop and maintain a platform roadmap aligned with organizational growth and scalability goals