• Execute growth and demand generation campaigns aligned to priorities, targets, and budgets. • Own the end-to-end execution of campaigns across: Paid media (LinkedIn, Google Search, retargeting), Email and nurture programs, Industry partnerships, events, and sponsorships. • Translate high-level strategy and positioning into campaign-level messaging, assets, and conversion paths. • Build campaign briefs and manage day-to-day execution with internal and external teams. • Partner with Revenue Operations (RevOps) to ensure accurate lead routing, tracking, and attribution in HubSpot. • Develop campaign-specific messaging rooted in approved positioning and value propositions. • Create and maintain high-impact revenue-driving assets, including: Landing pages, ads, email sequences, webinars, and gated content. • Collaborate with Product Marketing and Sales to ensure campaigns reflect real buyer pain points and sales feedback. • Support sales motions with targeted enablement tied to active campaigns. • Own performance tracking for assigned campaigns, including pipeline contribution. • Maintain campaign dashboards and reporting for marketing and revenue leadership. • Run structured experiments across messaging, channels, and conversion paths to improve performance and lead quality. • Identify and execute optimization opportunities within campaigns, landing pages, and nurture flows. • Make data-backed recommendations to improve results; execution authority stays within assigned campaigns and channels. • Use AI tools to accelerate campaign execution and content production while maintaining quality and accuracy. • Build repeatable workflows to improve speed, consistency, and iteration velocity.