• Own a growth roadmap that balances fast learning with long-term bets; obsess over measurement quality and repeatability so the team can scale successful plays. Move quickly to source, prioritize, and drive high impact experiments across channels (ads, web, email, outbound, direct mail, in-app, social). • Translate internal product signals (feature usage, AI adoption, account behaviors) and external signals into targeted experiments. • Run experiments hands-on with Demand Gen, Ads, Web, and RevOps. Some experiments you’ll shape and report on for other teams; some you’ll execute yourself. • Work closely with Product, Data, Marketing (multiple functions), and RevOps to improve instrumentation, accelerate experimentation velocity, and forecast and track impact. • Identify friction across the PLG → SLG funnel and drive cross-functional fixes; build high-leverage playbooks for scaling new products, features, and enterprise motions. • Clear, measurable increases in upmarket pipeline volume and engagement from target buyer personas; rapid identification of product signals that predict upgrade/expansion; a repeatable experiment cadence and playbook that scales across segments. • IC role reporting to Head of Enterprise marketing; you’ll work across ~5–6 cross-functional partners and have discretion over prioritization without direct people management.