• You will own the full-funnel conversion experience and play a pivotal role in driving our customer acquisition and retention efforts. • Your responsibilities will include: - Designing and Optimizing Funnels: Design, test, and iterate multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase. - Leading Funnel Development: Partner with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance. - Elevating Conversion Copy: Review, audit, and elevate copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented. - Analyzing Performance: Utilize tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey. - Optimizing Creative and Messaging: Collaborate closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences. - Building Best Practices: Develop reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization.