• Own marketing activities that generate qualified sales opportunities • Partner with sales to design and execute campaigns that drive pipeline • Create content that supports both inbound lead capture and outbound sales efforts • Track performance and optimize based on what's working • Write case studies, comparison pages, email sequences, and sales enablement materials • Produce social content that resonates with restaurant industry buyers • Adapt messaging for different audiences and stages of the buyer journey • Plan and execute multi-channel campaigns across content, email, ads, and outbound • Support field events, executive dinners, and industry conference activations • Manage pre-event outreach and post-event follow-up to maximize ROI • Manage and optimize our marketing and sales technology stack (Salesforce, MixMax, AutoPilot, Gong, etc.) • Bring structure and repeatability to marketing operations • Implement automation to scale what's working