• Identify and develop new customer opportunities, including greenfield accounts and expansion opportunities within existing customers • Create and advance a high-quality sales funnel through strategic account planning, customer discovery, and proactive engagement • Identify, structure, and close large, complex sequencing projects that drive meaningful, sustained consumables revenue — beyond routine utilization • Drive new instrument placements by aligning platform capabilities to high-impact scientific, clinical, and operational needs • Navigate long, multi-stakeholder sales cycles involving scientific leaders, operations, procurement, finance, and executive decision-makers • Expand platform adoption by aligning applications to customer funding sources, study design, and downstream objectives • Deliver quarterly and annual revenue consistent with assigned quota and operating targets • Maintain disciplined forecasting and opportunity management using Salesforce.com (SFDC), with clear articulation of deal strategy, risks, and next steps • Serve as a trusted field voice, providing customer, competitive, and market insight to inform product and GTM strategy • Operate with urgency, ownership, and accountability in a fast-moving startup environment